HPO Establishes New Technology Finance Company... "Business Diversification Through Strategic Investment"
[Asia Economy Reporter Yoo Hyun-seok] High-end premium health functional food specialist company HPIO announced on the 15th through a public disclosure that it will establish a new technology finance company called ‘PIO Investment.’ The capital is approximately 10.5 billion KRW, fully funded by HPIO.
With the establishment of this new technology finance company, HPIO plans to secure future growth engines for the company through ▲business diversification ▲synergy with the existing health functional food business ▲maximizing the efficiency of fund management.
An HPIO official stated, “With the establishment of this new technology finance company, we will not only diversify our business through strategic investments such as M&A but also secure the company’s investment expertise and network to build a system capable of future growth. In addition, we will seek competitive companies that can support our existing health functional food business, establish cooperative relationships through equity investments, and maximize business synergy through co-growth with partner companies.”
HPIO produces and sells health functional foods based on its premium brand ‘Denps.’ Its main products include ‘Denmark Probiotics Story’ (probiotics), ‘True Vitamin’ (vitamins), and ‘Hi&GoGo Milk Powder’ (functional milk powder for children’s growth) sold in China.
HPIO continues rapid growth in overseas markets including China. In China, offline sales channels such as ‘Sam’s Club’ and online sales through Alibaba’s ‘Tmall’ are steadily increasing. Furthermore, preparations are underway to enter Southeast Asian and U.S. markets.
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Following Human Nutrition, HPIO plans to launch premium pet food products soon by utilizing its excellent raw material network. Additionally, through its subsidiary ‘Biopharm,’ HPIO produces and sells various health functional foods via OEM. Biopharm completed an expansion in May, and with the new factory now fully operational, sales growth is expected.
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