Lotte Outlet Paju Branch Hosts 'Paju Gaeseong Ginseng Win-Win Market' Supporting Local Farms Until the 17th

Ginseng, Rice, Fruits, and Other Agricultural Specialties Sold at 20-40% Discount Compared to Market Prices

[Asia Economy Reporter Jo In-kyung] Lotte Premium Outlet Paju announced on the 15th that it will hold a 'Paju Gaeseong Ginseng' win-win market, a local specialty, until the 17th, selling 15 products worth 1.2 billion KRW at 20-40% cheaper than market prices.

The 'Paju Gaeseong Ginseng Festival' is a representative local event held by Paju City since 2005. Due to COVID-19, the scale was significantly reduced last year, and this year the offline festival was completely canceled. Moreover, this year, environmental factors such as abnormal high temperatures have negatively affected the ginseng harvest, reducing the yield by about 15% compared to last year, and the selling price of 6-year-old ginseng has also dropped significantly, causing great difficulties for farmers.

In response, Lotte Premium Outlet Paju is offering local specialties such as Paju Gaeseong Ginseng, rice, and fruits at reasonable prices to customers visiting the outlet on weekends to preserve the tradition of Paju Gaeseong Ginseng and help alleviate farmers' difficulties.

Representative products include '6-year-old Paju Gaeseong Ginseng (1kg) Extra Large/Large/Medium/Small/Mixer' priced at 82,000 KRW, 73,000 KRW, 64,000 KRW, 54,000 KRW, and 46,000 KRW respectively, and off-grade ginseng (per kg) sold at 35,000 KRW. During the event period, various events such as the Dinosaur X Ginseng Parade promoting Paju Gaeseong Ginseng, photo zones, signature gift giveaways, and limited sales of ginseng liquor DIY packages will also be held.

Park Sang-ok, head of Lotte Premium Outlet Paju, said, "We have prepared this sales event to help the local community, which has been struggling for a long time due to COVID-19, and to promote high-quality Paju Gaeseong Ginseng to customers." He added, "We will continue to strive to contribute to revitalizing the local economy through ongoing cooperation with local governments."

Meanwhile, Lotte Department Store continues to work on revitalizing the local economy affected by COVID-19 through cooperation with local governments at each store. In July, Pyeongchon store planned a mud festival with Boryeong City, and earlier in April, Gangnam store supported the sale of excellent local agricultural products from 20 cities and counties in Jeollanam-do. At Nowon store, throughout last year, they collaborated with Gangwon Provincial Government to hold events such as the 'Gangwon Province Specialty Products Exhibition' and 'Kimchi Making Exhibition.'

This content was produced with the assistance of AI translation services.