Even Plant Novices Can Grow Flowers and Vegetables Well with 'LG Tiun'... Visiting the Seongsu-dong Pop-up Store

A view of the new concept plant lifestyle appliance 'LG Tiun' inside the popup store 'Tiun House' installed at the complex cultural space Platz in Seongsu-dong, Seoul on the 14th.

[Asia Economy Reporter Jeong Hyunjin] At first glance, it looks like a wine cellar, but inside, instead of wine, there are flowers and vegetables. The nature green and Naver beige colors blend harmoniously with the surrounding green plants, seamlessly merging into the space. It felt as if a smart garden had been set up. This is the first impression of the 'LG Tiun' pop-up store 'Tiun House' in Seongsu-dong, Seoul, where you can experience LG Electronics' new concept plant lifestyle appliance, launched on the 14th.

From the 15th until early next month, LG Electronics will operate the Tiun House at 'Platz,' a complex cultural space located in Seongsu-dong, Seoul, where visitors can experience LG Tiun. Under the theme 'Life with Plants,' LG Tiun was presented alongside artworks by various artists. The artist group Giljong Sanggga, known for their unique designs, created items such as signboards, signage, lighting, partitions, and shelves, while the overall landscaping of the space was handled by the Seoul Gardening Club.

Passing through the entrance and going inside, LG Tiun products are arranged alongside green plants. The product, about the size of a wine cellar, contains growing flowers and vegetables, and seed kits are displayed right next to it, making it easy to see how to use the product. An LG Electronics representative introduced it as "a product that even 'sikalmos' (people who are not familiar with plants) can use to beautifully grow the flowers and vegetables they want."

The usage is simple. Open the front door of LG Tiun, install the desired seed kits on the upper and lower shelves, pour water and nutrients into the water tank at the bottom, and close the door to start plant cultivation immediately. Each shelf can hold three seed kits, so a total of six seed kits can be grown at once. LG Electronics launched 20 types of LG Tiun seed kits along with the product, including 3 types of flowers, 12 types of vegetables, and 5 types of herbs, and plans to continuously expand the variety.

On the 14th, Shin Sang-yoon, CEO of LG Electronics Sprout Company, is introducing the new concept plant lifestyle appliance 'LG Tiun' at the popup store 'Tiun House' installed in the complex cultural space Platz in Seongsu-dong, Seoul.

LG Electronics initially released seven seed kit packages by combining three plants with similar growth environment conditions by theme. Customers can purchase or subscribe to LG Tiun seed kits offline at LG Electronics Best Shops, on the LG Electronics website, or through the LG ThinQ application (app). The seed kit packages are priced at 30,000 KRW for leafy vegetables, 36,000 KRW for herbs, and 42,000 KRW for flowers. By linking the LG ThinQ app with LG Tiun, users can check and manage the growth stages and environment of their plants on mobile devices, and the app notifies them when to replenish water and nutrients or harvest. LG Tiun allows harvesting vegetables in about 4 weeks, herbs in about 6 weeks, and flowers in about 8 weeks, regardless of the season.

LG Tiun creates the optimal environment for plant cultivation, including temperature, light, water, and air flow, to grow flowers and vegetables. The environment of the upper and lower shelves can be adjusted according to each plant's needs. Shin Sangyun, CEO of LG Electronics Sprout Company, explained that even when vegetables are grown using the product, there is no difference in nutrients compared to vegetables grown outdoors.

LG Electronics stated that they developed this product focusing on the pain points of customers who want to grow plants but feel burdened by actual cultivation. According to market research firm MarketsandMarkets, the global plant cultivation device market is expected to grow to about $18.4 billion (approximately 20 trillion KRW) next year, and the domestic market is projected to expand from about 10 billion KRW in 2019 to around 500 billion KRW in 2023, according to industry reports.

This content was produced with the assistance of AI translation services.