Data Home Shopping ShoppingNT has launched a new product in its private brand (PB) Odiv Premium line.

Data Home Shopping ShoppingNT has launched a new product in its private brand (PB) Odiv Premium line.

View original image

[Asia Economy Reporter Lim Chunhan] Data Home Shopping Shopping NT announced on the 14th that it has launched a new product in its private brand (PB) Odiv Premium line.


The newly introduced products include a cashmere pullover and muffler set enhanced with unique lettering for a luxurious feel, a Hungarian goose short down jacket filled with premium alpaca yarn, and an alpaca goose coat.


Odiv is a women's clothing brand launched by TRN, the operator of Shopping NT, in August 2019. It recorded order amounts of 4.5 billion KRW in 2019, 20.2 billion KRW in 2020, and 45.6 billion KRW up to September this year.



A Shopping NT official said, “With the F/W season, the peak season for fashion, coinciding with the With-Corona era, the fashion industry is expected to experience a boom. We plan to expand the Odiv Premium line using high-quality materials and focus on securing competitiveness for our private brand with designs and quality that are hard to find on home shopping.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing