Kia Signs Business Agreement with Humax... 'Expansion of Mobility Services'

Joint Collaboration on Electrification Transition Including Electric Vehicle Service Planning and Operation, Charging Infrastructure Partnerships
Providing Linked Services for Kia Electric Vehicle Membership and Subscription Rental Customers

[Asia Economy Reporter Ki-min Lee] Kia announced on the 14th that it has signed a 'Memorandum of Understanding (MOU) for Establishing an Electrification and Mobility Business Partnership' with Humax Mobility to expand mobility services.

Humax Mobility is a specialized mobility platform subsidiary of Humax, a leading company in the fields of video and network gateways.

Humax Mobility provides services based on key mobility-related technologies such as 'Hi-Parking,' which operates parking and parking service hubs; 'Carplat Biz,' a B2B specialized car-sharing platform; 'Humax EV,' which offers electric vehicle charging infrastructure solutions; and 'Humax Pax,' a company specializing in parking control systems.

Under this MOU, Kia and Humax Mobility agreed to mutually cooperate in various fields under three main directions: ▲joint response to electrification transition ▲expansion of the Mobility as a Service (MaaS) domain ▲and expansion of data-driven business.

First, the two companies plan to actively respond to the transition to the electrification era through EV-centered collaboration, including electric vehicle purchases, EV service planning and operation, and partnerships related to charging infrastructure and services.

Additionally, they plan to provide charging, parking, and last-mile mobility linkage services to Kia EV membership (Kia EV Members) and subscription rental car (Kia Flex) customers.

They will also promote collaboration to offer more innovative customer benefits such as contactless vehicle management services providing car washes, simple maintenance, and inspections through Kia membership, as well as data-driven customized insurance.

Furthermore, Kia and Humax Mobility will continue to collaborate in various ways to strengthen mid- to long-term new business capabilities and synergies.

Lee Han-eung, Executive Vice President and Head of Kia Sales Division, said, "Through multifaceted cooperation with Humax Mobility, we will become the top mobility and electrification company in the domestic market," adding, "Kia will continue to strive to provide customers with innovative mobility experiences."

Oh Young-hyun, Co-CEO of Humax Mobility, stated, "We will provide various services of Humax Mobility to Kia customers and lead the eco-friendly mobility market with groundbreaking mobility business based on customer data."

This content was produced with the assistance of AI translation services.