Netmarble Launches 'V&A Beauty'... "Targeting Global Market by Integrating IT Technology"

[Asia Economy Reporter Buaeri] Netmarble's subsidiary Netmarble Healerbee announced on the 13th that it has launched the beauty brand 'V&A Beauty' in collaboration with the Victoria and Albert Museum in the UK.

V&A Beauty is the first brand introduced by Netmarble after establishing Netmarble Healerbee, following its announcement of plans for the beauty and health business.

V&A Beauty aims to go beyond being just a cosmetics brand by offering artistic inspiration in everyday life and presenting innovative products made with the finest ingredients. To this end, it developed a proprietary antioxidant ingredient called Polyphenol, which includes herbal components advised by the Royal Society of the UK.

All V&A Beauty products are jointly developed and designed by Netmarble Healerbee and V&A. The product designs reflect artworks from the V&A's collection.

Through this launch, V&A Beauty unveiled its independently developed antioxidant ingredient-containing 'Antioxidant Skincare' products, as well as makeup, personal care items, and a diverse range of MD products (Artistic Collection).

Baek Young-hoon, CEO of Netmarble Healerbee, said, "V&A Beauty plans to enter the global market sequentially, starting with South Korea this year," adding, "Going forward, Netmarble Healerbee will introduce various beauty businesses incorporating Netmarble's IT technology targeting both domestic and overseas markets, beginning with V&A Beauty."

This content was produced with the assistance of AI translation services.