"Super Fresh Beer Supply"... GS25, Terra Joint Purchase Event
[Asia Economy Reporter Lim Chunhan] GS25 announced on the 13th that it will hold a joint purchase event for the ultra-fresh HiteJinro 'Terra' until 2 PM on the 18th. This method delivers products to customers within 7 days after undergoing a mandatory 48-hour aging and stabilization process following production at the factory.
Generally, canned beer distributed in the market goes through a mandatory aging and stabilization period after production, followed by safe inventory holding periods at logistics centers and step-by-step distribution. As a result, it takes at least more than one month for the product to actually reach customers.
The joint purchase event is available through GS Retail's integrated mobile application (app) 'The Pop' under the liquor smart order Wine25Plus. Customers can participate by clicking the event popup menu, entering the desired GS25 store name and preferred pickup date, and completing the payment.
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A GS Retail official said, "We planned this event to deliver the fresh taste of beer experienced during brewery tours while traveling to our customers," adding, "We will continue to carry out various promotions to provide unique flavors and enjoyment to customers who find direct travel and tours difficult due to social distancing measures such as those caused by COVID-19."
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