First Event After Truck Sit-in... Starbucks Sells 'Halloween Limited Edition Goods'

On the 7th, in front of the Starbucks Sangam YTN branch in Mapo-gu, Seoul, the 'Starbucks Korea Truck Protest Squad,' composed of Starbucks store employees, held a truck protest with a truck they prepared, demanding improved working conditions and a ban on excessive marketing. Photo by Kang Jin-hyung aymsdream@

[Asia Economy Reporter Moon Hyewon] Starbucks, which experienced the 'truck protest incident' last week, has started another event ahead of Halloween on the 31st. Although the waiting lines were not long, some stores showed the so-called 'open run' phenomenon, where resellers flocked to the stores from the first day of the event.

According to the industry on the 13th, Starbucks began an event from the previous day selling MD products such as tumblers, cups, bags, and accessories designed to match the Halloween atmosphere, as well as beverages and bakery products.

The Halloween new menu and products will be sold for a limited time until the 4th of next month.

This event attracted public attention as it was held right after the so-called 'reusable cup crisis,' during which store employees (partners) held a truck protest for the first time since the company's founding. Previously, Starbucks store employees held truck protests on the 7th and 8th around Gangnam and Gangbuk areas in Seoul, demanding better treatment due to the excessive workload caused by consecutive events.

On the first day of the event, some resellers reportedly bought MD products from the stores early in the morning and posted them on secondhand trading sites. However, the atmosphere inside the stores was generally calm except for some stores.

Starbucks postponed the winter e-frequency event, originally scheduled to start on the same day, to the 28th. The company aims to avoid situations where beverage waiting lines become crowded in stores as much as possible. The e-frequency event is Starbucks' representative goods event where customers receive MD products such as diaries after drinking a certain number of beverages.

Starbucks stated, "The Halloween promotion is an annual event and does not usually cause waiting lines," adding, "Sufficient quantities have been delivered to each store, and even if some products sell out on the day, they will be restocked."

This content was produced with the assistance of AI translation services.