SSG.com, 'Sseuk Kiwo Forest' Campaign: "Planted 1,000 Trees"

SSG.com held a planting event on the morning of the 8th at Pyeonghwa Park in Eunpyeong-gu, Seoul, with officials from the Environmental Foundation and Eunpyeong District Office in attendance.

[Asia Economy Reporter Lim Chunhan] SSG.com announced on the 8th that it is launching an eco-friendly campaign called ‘Sseuk Kiwo Forest’ in collaboration with the Environmental Foundation.

On the morning of the same day, SSG.com held a planting event at Pyeonghwa Park in Eunpyeong-gu, Seoul, attended by representatives from the Environmental Foundation and Eunpyeong District Office, planting a total of about 1,000 trees including 눈주목 (Korean yew) and baerongnamu (crape myrtle) saplings.

Starting from the 18th, a plant-growing program that customers can participate in directly will be operated. Customers who wish to participate in the program can access the ‘Sseuk Kiwo Forest’ event page through the SSG.com app or website and leave comments related to ‘eco-friendly habits in daily life for the Earth.’ Afterwards, 1,900 participants will be selected by lottery to receive a ‘Sweet Basil Tree Seed Kit.’

To effectively promote the purpose of the campaign, SSG.com will also operate ‘supporters.’ For this, 100 bloggers of various ages ranging from their 20s to 50s were recruited in advance. They will participate directly in the campaign and introduce the process of planting seeds through their blogs.

An SSG.com official said, “We hope that stakeholders who make up society can reflect on the value of environmental protection and resource recycling through this campaign,” adding, “We plan to continue promoting various ESG (Environmental, Social, and Governance) management activities in the future.”

This content was produced with the assistance of AI translation services.