Coffee Bean Launches Purple Pet Members App Service

[Asia Economy Reporter Moon Hyewon] Coffee Bean Korea announced on the 7th that it will introduce and launch the Purple Pet Members service in its own members application (hereinafter referred to as the app).

The Pet Members service is the first pet membership service attempted by a domestic cafe franchise.

The method of joining and using Purple Pet Members is similar to the existing Coffee Bean app usage method. By registering My Pet through the Coffee Bean app, a unique Coffee Bean Petmin number is issued based on information such as the pet's date of birth, gender, and breed (dog or cat). When purchasing pet snacks at pet-friendly stores through the registered pet account, 'Petple Stamps' are given, and benefits will be provided upon accumulating 8 stamps.

Coffee Bean also planned the 'Puppuccino' menu, which allows pets to taste. After purchasing pet milk sold in stores, customers can request the barista to provide a Puppuccino with milk foam by paying an additional fee.

Puppuccino is available only at five pet-friendly stores (Wirye 2nd I-Park Branch, Songpa Park Habio Branch, Songpa Park Habio B1 Branch, Songpa Helio City Branch, Dongdaemun Entrance Station Branch).

Meanwhile, to commemorate the launch of Purple Pet Members, Coffee Bean is holding an event from today until the 10th, where customers who register My Pet through the Coffee Bean app Purple Pet Members will receive a pet milk (70ml) gift and a free Puppuccino making event. The event is only held at the five pet-friendly stores, and will end early if the prepared products run out.

This content was produced with the assistance of AI translation services.