Shinhan Financial Investment Conducts Mobile App Shinhan Alpha Advertising with 'Logi'
[Asia Economy Reporter Minji Lee] Shinhan Financial Investment announced on the 6th that Rozy, Korea's first virtual influencer who gained recognition as the advertising model for Shinhan Life, will promote the Shinhan Financial Investment mobile app ‘Shinhan Alpha’.
Rozy is the advertising model for Shinhan Life, which has received great response with an image that resonates with the digital sensibility of the MZ generation.
Shinhan Financial Investment explained that Rozy’s free-spirited and trendy image, which is very popular, fits well with the easy and convenient ‘Shinhan Alpha,’ leading to this advertising collaboration.
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Juyeon Lee, Head of Marketing at Shinhan Financial Investment, said, “We expect Rozy’s digital sensibility and trendy image to create a synergy effect for both brands.” The advertisement featuring Rozy can be seen through the ‘Shinhan Alpha’ app and a series of print ads.
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