Hyundai Card and Emart Release 'Jeong'-Infused Doenjang Ramen
[Asia Economy Reporter Ki Ha-young] Hyundai Card and E-Mart jointly unveiled the 'Jeong'deun Doenjang Ramen' on the 30th.
'Jeong'deun Doenjang Ramen' is a ramen born from the meeting between Hyundai Card Vice Chairman Jung Tae-young and Shinsegae Group Vice Chairman Jung Yong-jin. At a meeting for business discussions, Vice Chairman Jung Tae-young introduced his own recipe for doenjang ramen, and after tasting it, Vice Chairman Jung Yong-jin responded positively, leading to the product's development. Subsequently, the teams at Hyundai Card and E-Mart transformed this ramen into a meal kit form that can be easily prepared and enjoyed at home.
'Jeong'deun Doenjang Ramen' features doenjang, a key ingredient indispensable in Korean cuisine but relatively limited in ramen, as the main ingredient. It is composed to be enjoyed with noodles along with high-quality beef, shiitake mushrooms, baby napa cabbage, and soft-boiled eggs.
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The price is 12,800 KRW (for 2 servings), and it is available for purchase at E-Mart stores nationwide, E-Mart Mall, and SSG.com. During the month of October, it will be sold at a 30% discounted price of 8,960 KRW when paid with Hyundai Card.
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