Covers Imperfections with High Adhesion... Skin Feels Moist Immediately Upon Application
Aekyung Luna Long-lasting Tip Concealer
[Asia Economy Reporter Moon Hyewon] Akney Industrial's makeup specialist brand ‘LUNA’ has maintained steady popularity since its launch with its ‘Long-lasting Tip Concealer,’ a product known for its high-adhesion coverage as well as moisturizing properties.
The key to the popularity of LUNA Long-lasting Tip Concealer is undoubtedly its product quality. It effectively covers skin imperfections and evens out dull skin tones by applying a high-adhesion cover formula and covering powder. In particular, it features a ‘Water Wrapping System’ that forms a thin moisture film on the skin immediately upon application, enhancing skin adhesion and keeping the skin hydrated for a long time. Additionally, it contains Sea Buckthorn Fruit Extract, Chamomile Flower Extract, and Purslane Extract to help moisturize and soothe the skin, and it uses a convenient and hygienic tip brush.
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Since its release in 2014, LUNA Long-lasting Tip Concealer has gained word-of-mouth popularity among women in their 20s and 30s through SNS due to its excellent product quality, selling out its initial stock without any advertising. It later ranked first in the Olive Young concealer sales category and surpassed 3.33 million units sold by last year, earning nicknames such as ‘Life Concealer’ and ‘National Concealer’ among consumers. It was awarded first place in the ‘2019 Hwahae Beauty Awards Concealer Category,’ ‘Powder Room 2019 First Half Beauty Awards Concealer Category,’ and was also selected as the number one concealer in the ‘2020 First Half Korea YouTuber’s Awards 2020,’ which analyzes only non-sponsored content from beauty YouTubers to identify the most supported brands and products.
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