KB Kookmin Bank Signs Metaverse Girl Group aespa as Advertising Model, Releases Teaser Video

aespa Embodies the Essentials of a Leading Financial Platform:
"Digital, Innovation, and the Metaverse"

[Asia Economy, reporter Park Sunmi] On September 30, KB Kookmin Bank announced that it had signed an advertising model contract with the metaverse girl group aespa and released a teaser video titled "The Meeting of KB and aespa."

aespa is an artist group with an innovative concept that transcends the boundaries between reality and the virtual world. In November 2020, they made a sensational debut by unveiling a universe in which the four real-world members and their respective avatars, called "ae," coexist.

The teaser video, "The Meeting of KB and aespa," released on this day, begins with aespa receiving an invitation from KB Kookmin Bank President Hur Yin. aespa crosses into KB's digital world through a virtual portal, summons ae-aespa, who is active in the metaverse, and together they embark on a journey to create the future of finance. The teaser video is available on YouTube, Facebook, and Instagram.

Hur Yin, who also serves as the Head of Digital Innovation at KB Financial Group, made a rare appearance in the teaser video, expressing KB Financial Group's commitment to digital innovation on behalf of the entire group. In the video, Hur also conveyed his intention to approach Generation Z as a peer by empathizing with and listening to them.

KB Kookmin Bank has been paying attention to aespa's storytelling since their debut. aespa sings about an adventure toward "Kwangya," a formless realm that transcends time and space, where their real-world selves, "aespa," and their virtual counterparts, "ae-aespa," meet in the digital world. Through this process, aespa symbolizes "digital, innovation, and the metaverse."

aespa will first serve as the main model for the newly revamped KB Kookmin Bank mobile platform "Liiv," targeting Generation Z, the leaders of future finance, and will continue as a representative model for KB Kookmin Bank in the global market.

A KB Kookmin Bank official explained the reason for selecting aespa as their advertising model, saying, "The future of finance led by Generation Z will be driven by innovation through digital technology and seamless financial services that transcend time and space," and added, "aespa is the model that can best represent KB's commitment to digital innovation."

This content was produced with the assistance of AI translation services.