'MyChigyeBook' Wins Grand Prize at MyData Idea Contest

[Asia Economy Reporter Seulgina Jo] The Ministry of Science and ICT announced on the 29th that the personalized oral care and dental treatment guidance service 'My Chi(齒) Account Book' won the grand prize at the '2021 MyData Business Idea Contest.'

A total of 120 teams and individuals (about 250 people) participated in this contest, and through two rounds of judging and expert mentoring support, six final award-winning works were selected.

The grand prize (Minister of Science and ICT Award, prize money of 5 million KRW) winner, My Chi Account Book, is a service that combines personal data from the medical and financial fields to provide customized oral care support and dental treatment information. It received high marks for its potential to promote early dental treatment for individuals through the digitalization of dental treatment information and the possibility of reducing dental medical expenses.

The excellence awards (K-data Director Award, prize money of 3 million KRW each) were given to two services: ▲ 'Careering,' which supports job seekers by integrating personal data from education and finance to provide comprehensive capability checks and career information management, and ▲ 'My Smart Farming Wallet,' which uses agricultural and financial personal data to manage farm operations and income and expenses at each stage of farming.

Additionally, three services that fused personal data from finance, medical care, education, and daily life fields won the merit awards (K-data Director Award, prize money of 1 million KRW each): ▲ customized employment support for people with disabilities, ▲ asset portfolio sharing, and ▲ services that encourage carbon reduction activities.

Song Kyung-hee, Director of AI-based Policy at the Ministry of Science and ICT, said in an encouragement speech, “Through this contest, we were able to gauge the infinite expansion possibilities of data utilization that creates new value by gathering scattered personal information,” adding, “The MyData field is expected to become a stage for data innovators who create new businesses that have never existed before. We will continue to spare no support to discover and spread innovative MyData service ideas in various fields.”

This content was produced with the assistance of AI translation services.