Dongwon Home Food Launches 'Vivid Kitchen Vegan Mayo'

[Asia Economy Reporter Lim Hye-seon] Dongwon Home Food announced on the 14th that it has launched a vegan mayonnaise, ‘Vivid Kitchen Vegan Mayo,’ which does not use any animal-derived ingredients.

‘Vivid Kitchen Vegan Mayo’ is a vegan product that uses soy milk, a plant-based ingredient, instead of eggs, an animal-derived ingredient commonly used in mayonnaise, to replicate the rich taste and smooth texture of mayonnaise. In particular, it uses soy milk instead of soy powder, resulting in a clean taste without any heaviness. Additionally, it is low in calories and fat and contains no cholesterol.

‘Vivid Kitchen Vegan Mayo’ is certified vegan by the Korea Vegan Certification Institute. The Korea Vegan Certification Institute, officially approved by the Ministry of Food and Drug Safety in 2018, is an authorized organization responsible for vegan certification. It grants vegan certification only to products that pass strict inspection processes, including checks on raw materials, manufacturing processes, and the presence of animal genes in the finished product.

Recently, ‘value consumption,’ where consumers purchase products based on their beliefs, has gained attention, spreading the vegan trend for environmental protection and animal welfare. According to the global market research firm Grand View Research, the worldwide vegan market has grown at an average annual rate of 9.6% since 2018 and is expected to reach approximately KRW 29.717 trillion by 2025.

‘Vivid Kitchen’ is a B2C sauce and home meal replacement (HMR) specialized brand launched by Dongwon Home Food last year. Based on the manufacturing expertise of Dongwon Home Food Samjo Celtec Division, the number one domestic B2B seasoning food market supplier that has delivered seasoning products to over 1,000 well-known food companies and restaurant franchises, it offers a variety of sauce products.

This content was produced with the assistance of AI translation services.