LF Opens Korea's First Luxury Watch O4O Multi-Shop 'Raum Watch'

[Asia Economy Reporter Lim Hye-seon] Lifestyle culture company LF announced on the 13th that it has launched ‘RAUM WATCH,’ Korea’s first luxury watch multi-edit shop based on the O4O (Online for Offline) concept linked with LF Mall, and will actively strengthen its high-end luxury category. Through a convenient and reliable new shopping process, the company aims to resolve the inconveniences consumers previously experienced when purchasing expensive watches, provide customer satisfaction, and enhance LF Mall’s differentiated capabilities in distributing luxury product lines.

Located on the first floor of the fashion edit shop ‘RAUM’ in Apgujeong, Seoul, the ‘RAUM WATCH’ multi-shop is a specialized luxury watch store where customers can order through LF Mall and directly check and pick up their purchased products. Customers using this service can compare various products in real time without waiting through LF Mall and purchase them with convenient payment methods. At the store, they can receive product inspection and professional explanations, overcoming the limitations of existing online luxury shopping where customers could not see the actual product, enabling more rational decision-making when purchasing high-end luxury watches.

At ‘RAUM WATCH,’ an ‘LF Warranty Card’ is issued to guarantee the authenticity of the products, providing peace of mind and trust. After purchase, post-service is supported through an LF-affiliated professional A/S center staffed with master watchmakers for 3 to 5 years. Additionally, if customers wish, a premium delivery service is offered where store staff personally deliver to the desired location, excluding Jeju and island/mountainous areas. For certain brand products, an official repurchase service is also provided through suitability assessments considering depreciation. Other services include one free exterior polishing service after purchase.

Through ‘RAUM WATCH,’ customers can find a variety of products including new and pre-owned watches from over 10 brands such as Rolex, Patek Philippe, Audemars Piguet, Breguet, Omega, Herm?s, TAG Heuer, and Fr?d?rique Constant.

LF Mall is also holding an event to commemorate the opening of ‘RAUM WATCH’ until the 30th. First, there is a purchase voucher giveaway event where customers can buy a ‘Rolex Datejust 41’ watch, valued at approximately 15 million KRW in the market, for 9,900 KRW. Participation is completed simply by clicking the ‘Apply’ button on the LF Mall event page. Additionally, among customers who purchase watches during the event period, the top three purchasers by amount will receive a luxury watch winder worth about 300,000 KRW as a gift.

This content was produced with the assistance of AI translation services.