Lotte ON, Pre-Event for 'Lotte Cashmere Fair'

Lotte ON, Pre-Event for 'Lotte Cashmere Fair'.

Lotte Department Store PB 'UNIT' Cashmere 100% Knit Sold at 40% Discount Compared to Regular Price
Pre-sale Discount Benefits on Lotte ON Ahead of Main Event Starting on the 17th at Lotte Department Store

[Asia Economy Reporter Yuri Kim] Lotte ON announced on the 10th that it will hold the '2021 Lotte Cashmere Fair Pre-Event' until the 16th, offering up to 40% discount on the cashmere 100% knitwear from Lotte Department Store's private brand (PB) 'UNIT' compared to the regular price.

This event is exclusively held on Lotte ON ahead of the main event starting on the 17th at major Lotte Department Store locations including the main store and Jamsil branch. Customers who purchase during the pre-event period can receive up to an additional 15% discount compared to the main event.

Since 2019, Lotte Department Store has been holding the 'Lotte Cashmere Fair' annually from September to December. This large-scale seasonal cashmere event is prepared over a year in advance, involving bulk purchase of cashmere yarn from Inner Mongolia, China, and collaboration with 'Maha Knit,' the largest knitwear manufacturing partner in Korea, to set prices at about one-fifth of those of well-known cashmere knit brands in the market.

Over the past two years, Lotte Department Store has sold 200,000 cashmere knitwear items. Selling 200,000 units of a single item is an unprecedented achievement in the department store industry.

During the exclusive '2021 Lotte Cashmere Fair Online Pre-Sale' on Lotte ON, 100% cashmere women's knitwear can be purchased at just over 50,000 KRW, about 40% off the regular price. 100% cashmere men's sweaters are priced in the high 50,000 KRW range.

100% cashmere scarves are available at about 30% discount, priced in the 30,000 KRW range. For this year's new cashmere products, an additional 10-15% discount is offered only during the pre-sale period.

This content was produced with the assistance of AI translation services.