"From Premium to Value for Money" Lotte Mart Begins Main Sales of Chuseok Gift Sets

'2021 Chuseok Gift Set Main Sale' at All Stores from the 9th to the 21st
Pre-order dried food (nuts, jerky, etc.) up 82.2%, liquor up 138.4%
Up to 30% discount during main sale period... Up to 500,000 KRW gift certificate giveaway event

[Asia Economy Reporter Kim Yuri] Lotte Mart announced on the 7th that it will start the '2021 Chuseok Gift Set Main Sale' at all stores from the 9th to the 21st.

This Chuseok, due to demand for sending premium gifts instead of visiting hometowns, gift prices are expected to rise compared to usual years, so Lotte Mart increased the quantity of premium gift sets by about 15% compared to last year.

As a representative premium product, they prepared a set in collaboration with Hoengseong Hanwoo, which has won the luxury certification eight times. The 'Hoengseong Hanwoo 1++ No.9 Sirloin and Striploin Seasoning Mixed Set,' consisting of sirloin, striploin, and rib salt, is sold for 580,000 KRW. In the seafood gift sets, the 'Korea’s Best Dried Yellow Croaker Set,' using extra-large yellow croaker in the top 5% size, is offered at 398,000 KRW.

Not only premium gift sets but also cost-effective gift sets priced between 30,000 and 50,000 KRW have been prepared for 'Honchu-jok' (those spending Chuseok alone) and 'Homechu-jok' (those celebrating the holiday simply at home).

Looking at Lotte Mart’s 2021 Chuseok gift set pre-order sales performance (July 29 to September 5), dried food gift sets, a representative of cost-effective gift sets, grew by 82.2%. This is because more customers purchased 'nut gift sets' and 'jerky gift sets' within the dried food sets. Specifically, nut sets increased by 138.3%, and jerky by 64.9%.

Due to this popularity, Lotte Mart sells a 'Nuts 10 Types' set including roasted almonds, walnuts, cashews, pecans, and dried plums for 47,000 KRW. The 'Domestic Beef Jerky Set,' made from tender domestic beef round cuts, is also offered at 48,000 KRW.

During the pre-order period, liquor gift sets also recorded the highest sales growth rate at 138.4%. For the main sale, representative products such as 'Auchentoshan 12 Years (700ml)', 'Glenlivet 12 Years (700ml)', and 'Ballantine’s Single Malt Glenburgie 15 Years' are prepared.

Lee Sang-jin, Head of Marketing at Lotte Mart, said, "As this is the third holiday since COVID-19, we prepared various Chuseok gift sets ranging from premium to cost-effective considering diverse customer demands. In addition to the gift sets introduced during the pre-order period, we have prepared products available only during the main sale period, so we ask for your great interest."

Meanwhile, during the Chuseok gift set main sale period, Lotte Mart plans to offer up to 30% discount benefits when paying with event cards, and various promotions such as gift certificates up to 500,000 KRW, instant discounts, and free gifts depending on purchase quantity.

This content was produced with the assistance of AI translation services.