NS Home Shopping Hosts Special Live Broadcast for '2021 Online Gyeongbuk Agricultural and Food Industry Expo'

From 11:30 AM for 180 minutes on the 3rd, Sale of Excellent Agricultural Products from Gyeongbuk

[Asia Economy Reporter Yuri Kim] NS Home Shopping announced on the 2nd that it will hold a special live broadcast of the '2021 Online Gyeongbuk Agricultural Products Industry Expo' for 180 minutes from 11:30 AM to 2:30 PM on the 3rd.

This special live broadcast is part of the '2021 Online Gyeongbuk Agricultural Products Industry Expo,' which runs from September 11 to 30. The 'Gyeongbuk Agricultural Products Industry Expo' is a representative agricultural products exhibition event that gathers excellent agricultural products produced by local companies in one place for promotion, exhibition, and sales, and allows visitors to get a comprehensive view of regional agricultural policies and the latest food trends.

NS Home Shopping has participated annually in the 'Gyeongbuk Agricultural Products Industry Expo' since signing a business agreement with Gyeongsangbuk-do in 2019 to discover excellent local agricultural and specialty products and to develop sales channels and activate marketing through TV home shopping. Following sales of 120 million KRW in 2019 with apples and Andong Cham-ma, last year they broadcast 'Gyeongbuk Daily Hongro Apples,' 'Mungyeong Omija Preserved Set,' and 'Allcare Black Garlic Extract,' achieving sales of 484 million KRW, more than four times the previous year.

On the 3rd at 11:30 AM, NS Home Shopping will broadcast 'Gyeongbuk Daily Premium Grade Hongro Apples.' Premium grade Hongro apples, 6 kg (3 kg × 2 boxes), will be sold for 33,900 KRW, with a 10% discount available for orders via ARS or app.

At 12:30 PM, 'Namnyeongyang Nonghyup Fresh Red Pepper Powder' will be broadcast. It is fresh red pepper powder made from 100% Yeongyang-san dried red peppers purchased in 2021. The fresh red pepper powder comes in 4 packs of 500 g each, totaling 2 kg, priced at 65,900 KRW. A 4,000 KRW discount is available for orders via ARS or app.

At 1:30 PM, 'Sangju Junghwa Nonghyup Shine Muscat' will be broadcast. Shine Muscat is a green grape variety called mango grape because its taste is similar to mango. The Shine Muscat sold on this day is a 'Myeongsil Sangju' brand representing Sangju City, Gyeongbuk, and is cultivated outdoors rather than in a greenhouse, boasting even better taste. A total of 2 kg of Shine Muscat will be sold for 49,900 KRW, with a 10% discount available for orders via ARS or app.

Lee Wan-hee, Head of Product Development at NS Home Shopping, said, "Ahead of Chuseok, we have prepared a special live broadcast with Gyeongsangbuk-do to provide effective sales channels for farmers and valuable benefits for customers," adding, "We support the successful hosting of the 2021 Online Gyeongbuk Agricultural Products Industry Expo and hope it will be an opportunity to bring producers and consumers closer together."

This content was produced with the assistance of AI translation services.