Kia to Participate in 2021 Gwangju Design Biennale: "Revolution Through Design"

Exhibition of Works Reflecting New Design Philosophy 'Opposite United'

[Asia Economy Reporter Ki-min Lee] Kia announced on the 2nd that it will exhibit artworks intuitively reflecting its new design philosophy, "Opposites United" (creative fusion of opposing concepts), at the "2021 Gwangju Design Biennale."

Hosted by Gwangju Metropolitan City and organized by the Gwangju Design Center, the "2021 Gwangju Design Biennale" is scheduled to run for 55 days from the 1st of this month until the 31st of next month.

Kia's new design philosophy, "Opposites United," is a design inspired by nature that creates synergy by combining contrasting concepts, meaning it creates futuristic designs that did not exist before by combining contrasting forms, compositions, and colors.

In line with the theme of this Gwangju Design Biennale, "d-Revolution," which means the expression of revolution through design, Kia has prepared an exhibition space where visitors can visually experience Kia's new design philosophy.

Visitors can enjoy videos and sculptures while moving through bright and dark exhibition spaces along the route, and immerse themselves in Kia's design philosophy through rhythmic elements such as reflection and transmission that compose the entire space and artworks.

Karim Habib, Executive Vice President of Kia Design, said, "This will be a meaningful occasion to communicate and connect with customers through various artworks embodying the new brand and new design philosophy," adding, "Kia will continue to pursue unique and progressive designs through its future-oriented design philosophy."

Meanwhile, Kia's participation in the Gwangju Design Biennale marks its 7th time since its first involvement in 2009, establishing itself as a representative art project of the Gwangju Design Biennale through the creative exhibitions of designers.

This content was produced with the assistance of AI translation services.