CJ OnStyle Launches Exclusive License with US Senzone... 'Senzone Blue Label' Debut

CJ OnStyle 'Senzone Blue Label'.

[Asia Economy Reporter Yuri Kim] CJ OnStyle announced on the 1st that it has signed an exclusive license agreement with the American high-end total fashion brand 'St.John' and will launch 'St.John Blue Label' on the 4th.

CJ OnStyle had previously announced plans to significantly strengthen its fashion and beauty portfolio in the second half of this year to accelerate the growth of its integrated platform. The company said the launch of 'St.John Blue Label' marks the beginning of this initiative. Through operating a high-end brand, CJ OnStyle explained that it has built a diverse fashion portfolio ranging from reasonably priced products, which are the strengths of traditional TV home shopping, to mid- and high-priced brands.

CJ OnStyle stated, "We will further strengthen our mobile-first strategy based on differentiated product power led by attractive global brands." In addition to 'St.John Blue Label,' CJ OnStyle is also preparing to launch Brooks Brothers, known as the suit of the U.S. president. Through these efforts, the company aims to achieve a fashion brand sales target of 1 trillion KRW this year.

St.John, established in 1962, is a luxury women's wear brand known for American classic style. It has built a global reputation through meticulous manufacturing processes and knitting techniques. It is known as a favorite brand among influential women in the U.S., such as Oprah Winfrey, Michelle Obama, and Hillary Clinton, and features high price points, with some knitwear pieces costing millions of won.

CJ OnStyle will introduce 'St.John Blue Label,' a total fashion brand that maintains St.John's philosophy while adding trendy sensibilities, offering everything from accessories to premium clothing. The first broadcast of 'St.John Blue Label' will air at 10:20 AM on the 4th, featuring stylist Jung Yoon-gi, who will introduce the brand's unique colors.

On this day, St.John's accessories line will be showcased. A total of nine items are prepared, including the 'St.John Blue Label Jackie Duo21 Bag,' 'St.John Blue Label Dearskin Classy Loafer,' and 'St.John Blue Label Wool Silk Double Face Styler.' In the last week of September, fall/winter (FW) clothing items such as 'Cashmere Knit' and 'Wide Pants' will also be sold. CJ OnStyle said, "These products will be popular not only among female customers aged 45-59 who prefer premium clothing but also among women aged 35-45 who enjoy mixing classic and trendy items."

Sunyoung Lee, Executive Director of CJ OnStyle's Brand Business Division, said, "CJ OnStyle was selected as St.John's domestic business partner due to its outstanding performance in existing overseas license businesses such as Vera Wang and Karl Lagerfeld, as well as high evaluations of its fashion philosophy, quality, and target customer loyalty." She added, "Through the upgraded portfolio operation with St.John Blue Label, we will solidify our position as a differentiated domestic fashion business operator."

This content was produced with the assistance of AI translation services.