Lotteria, 2021 Korea Representative Legend Burger Contest

Photo by Lotteria

[Asia Economy Reporter Moon Hyewon]Lotte Ria announced on the 31st that it will conduct preliminary and final online voting to select the representative Legend Burger of Korea in 2021.

For the 2021 Legend Burger selection, about 30,000 people participated in the preliminary voting held from the 13th to the 20th, selecting the Top 10 burgers for the preliminary vote.

From the 1st to the 7th of next month, the burger with the highest number of votes among the Top 10 burgers will be selected. Then, from the 8th to the 14th, a second final vote will be held between the Squid Burger, which won first place in the 2019 Legend Burger vote, and the Legend Burger selected from the Top 10 burgers that passed the preliminary round.

The final selected 2021 Legend Burger is scheduled to be released in October.

Preliminary and final voting can be checked on Lotte Ria's official SNS channels (Facebook, Instagram).

The Lotte Ria Legend Burger campaign was launched in 2019 to commemorate Lotte Ria's 40th anniversary. About 2 million people participated in the first Legend Burger vote, attracting great interest. Following the release of the Squid Burger, chosen by about 700,000 people at the time, the Rice Bulgogi Burger was released as a limited edition, also drawing much attention.

This content was produced with the assistance of AI translation services.