Coupang Expands Communication Channels... Organizes Sosol Media

Expansion of Employee and Seller-Centered Content with Coupang Newsroom Site Revamp

[Asia Economy Reporter Kim Cheolhyun] Coupang has undertaken a reorganization of its external communication channels. On the 30th, Coupang announced that it has expanded and revamped the Coupang Newsroom website, which has been used as a channel to deliver company news, into a content portal format, while also launching various social media channels such as Facebook, YouTube, and Naver Post.

The newly revamped Coupang Newsroom site not only introduces Coupang's corporate culture, work environment, technology, and services but has also started to showcase a large volume of "people stories" content, including interviews with customers and employees and in-depth coverage of local small business sellers. The newly introduced "Coupang at a Glance" section provides a wide range of information and facts about Coupang in an infographic format that allows for easy understanding at a glance, including general corporate information such as Coupang's sales and employee number changes, working conditions at Coupang Friends and logistics centers, and win-win management activities with small business owners and local communities. Coupang plans to update this section regularly.

The Facebook page "Coupang News" delivers various news about the company and the industry in a format that is easy for followers to read. About 70% of visitors to the Coupang News Facebook page are under the age of 40. Additionally, on YouTube, a campaign video produced for "No Delivery Day" on August 14 surpassed 700,000 views within a week. Going forward, Coupang plans to produce various video content on YouTube, including short documentary series featuring diverse stories from the commerce industry and delivery driver interviews showcasing Coupang's corporate culture.

Coupang also launched the Naver Post "Coupang Story." Interviews such as "20s CEO Achieving Dreams Through Coupang" received nearly 500,000 views on Naver, garnering high acclaim. Other content, including "The Young Person Who Became the First Safety Manager Among Coupang Friends" and "Entrepreneur Who Transformed from a Veterinarian of 10 Years to a Businessperson," each received over 30,000 views.

Kang Hanseung, CEO of Coupang, stated, "Coupang has strived to create a commerce culture where customers, employees, and sellers all coexist happily. Moving forward, we aim to more actively communicate these efforts to the media and stakeholders, while gradually increasing communication at the level of ordinary citizens to become a more beloved company."

This content was produced with the assistance of AI translation services.