CJ CheilJedang Produces Music Video Featuring Girl Group ITZY and 'Gourmet Chicken' Theme

[Asia Economy Reporter Lim Hye-seon] CJ CheilJedang teamed up with the representative 4th generation K-pop girl group ‘ITZY’ to produce a music video themed around ‘Gourmet Chicken,’ which was released on YouTube on the 30th.

The aim is to get closer to consumers through chicken, a food that comes to mind during special and joyful moments such as celebrations, support, and meetings, combined with exciting music. The music video titled ‘Joyful MomenT (JMT)’ not only adapted the lyrics of the singer’s hit song but also incorporated brand messages, presenting a new song and video.

The music video personifies ‘Gourmet Chicken’ as a ‘perfect person with a crispy outside and tender inside,’ portraying the five members as feeling excited about ‘Gourmet Chicken’ and wanting to keep meeting it. The 2-minute 30-second video features various scenes of the members enjoying joyful moments with ‘Gourmet Chicken’ flavors such as garlic bulgogi, real cheese, fried, and sweet seasoning, escaping from boring and dull daily life.

To celebrate the release of the ‘Gourmet Chicken’ music video with ‘ITZY,’ various promotions are also underway. From the 30th, CJ The Market, a food specialty mall, will offer a ‘limited edition ITZY photocard’ to customers who make purchases, and from September 2nd, ‘limited edition ITZY posters’ will be given on a first-come, first-served basis at nationwide Emart, Lotte Mart, and Homeplus (excluding some stores).

This content was produced with the assistance of AI translation services.