WEMAKEPRICE's 'Super Time Special' Sales Increased by 35% Last Month

Effectiveness of Product Curation Using Objective User Data Such as Search Trends and Sales Figures

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice announced on the 25th that the transaction amount of 'Super Time Special' increased by 35% compared to the previous month. During the same period, the number of unique visitors also rose by 15%.

Super Time Special is Wemakeprice's representative 'Time Deal' that offers six products at special prices four times a day. This section is fixed at the top when accessing Wemakeprice and reveals in advance which products will be sold the next day.

The success behind Super Time Special is analyzed to be due to product curation utilizing search data. From the product selection stage, user search trends are used to decide the Time Deal products.

From the selection stage, data such as real-time rising search terms and sales figures are actively reflected, and limited quantity option products with large discounts are placed to differentiate from other sales. Limited quantity special price products are sold in fixed quantities of 100 to 1,000 units at prices 30-50% lower than the lowest online prices. Popular products sometimes sell out within 10 seconds of the sale start.

A Wemakeprice official said, "Our goal is to build Wemakeprice's unique curation Time Deal that users want to buy immediately without hesitation," adding, "Based on curation that thoroughly reflects user needs, it will establish itself as a Time Special that everyone looks forward to and enjoys every day."

This content was produced with the assistance of AI translation services.