Ministry of Culture and Hyundai Department Store 'Now is the Paralympics' Campaign

Public Design Objects Using Pictograms and Mannequins

Photo of the public design installation of the 'Disability Guide Sign (Pictogram)' from the 'Now is the Paralympics' campaign. When the information pattern (QR code) is scanned with a smartphone camera, it connects to the Ministry of Culture, Sports and Tourism's blog 'Dorandoran Culture Playground,' where you can find information about the '2020 Tokyo Paralympics' and the 'Now is the Paralympics' campaign.

The Ministry of Culture, Sports and Tourism and Hyundai Department Store announced on the 23rd that they will hold the 'Now is the Paralympics' campaign to support the Republic of Korea team at the 2020 Tokyo Summer Paralympics. Until the 5th of next month, public design installations using disability guide signs (pictograms) and mannequins will be displayed at The Hyundai Seoul. Stickers featuring pictograms representing seven sports?badminton, boccia, shooting, archery, table tennis, wheelchair basketball, and wheelchair tennis?will be attached to priority boarding elevators for people with disabilities, and mannequins dressed in Paralympic national team uniforms and sports brand apparel will be exhibited on the 4th floor. Support videos for Paralympic athletes will be broadcast on large outdoor electronic billboards at Hyundai Department Store The Hyundai Seoul, Cheonho, and Sinchon branches, and support events will be held using the Hyundai Department Store Group's integrated membership app. The Ministry of Culture, Sports and Tourism will capture the entire campaign in a video and post it on its main social networking service (SNS) channels.

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