Burger King’s ‘All Day King’ Surpasses 41 Million Units Sold
[Asia Economy Reporter Moon Hyewon] Burger King announced on the 23rd that its 'All Day King' menu has surpassed a cumulative sales volume of 41 million units ahead of its 3rd anniversary since launch.
All Day King is a representative menu showcasing Burger King's differentiated business strategy, characterized by allowing customers to enjoy Burger King's popular sets all day long without time restrictions at reasonable prices of 4,900 won and 5,900 won. 'All Day King' was launched in October 2018. Since then, more than 40 million units have been sold in just 2 years and 10 months.
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Meanwhile, Burger King has continued steady growth even amid the pandemic, having surpassed 400 domestic stores in June last year and opening more than 10 new stores in the first half of this year.
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