SKT Launches ESG 'WE_ING' Campaign... Join and Get a Lucky Box

Customer Participation Event on Instagram Until September 7
Lucky Box Including Tumblers for 100 Winners Selected by Draw

[Asia Economy Reporter Seulgina Cho] SK Telecom announced on the 23rd that it has launched the 'WE_ING' campaign introducing its ESG (Environmental, Social, and Governance) activities and is conducting a customer participation event.

WE_ING is a video campaign showcasing SK Telecom's efforts to protect customers' 'sustainable daily lives.' The campaign slogan ‘WE_ING’ combines 'WE,' meaning us, and 'ING,' indicating the continuous pursuit of various services, technologies, and ESG activities for a better world. The underscore (_) can represent any activity that protects society or the environment.

The event is open for participation via Instagram until September 7. Participants can upload photos or reels (short videos) showing eco-friendly activities in daily life, such as using tumblers or riding bicycles. When uploading photos or reels, the mandatory hashtags 'WE_ING' and '위잉챌린지' must be included.

SK Telecom will provide lucky boxes filled with generous gifts to a total of 100 winners through a draw. The lucky boxes will include products from fashion brands practicing environmental sustainability through upcycling, as well as tumblers.

The WE_ING campaign consists of four videos representing SK Telecom’s key ESG activities: ▲win-win growth ▲eco-friendliness ▲artificial intelligence ▲mobility.

The first video, released on SK Telecom’s official YouTube channel on the 5th, focuses on win-win growth. It features small business owners struggling in a reality with limited opportunities and introduces SK Telecom’s ESG activities supporting them.

The second video addresses eco-friendliness. Instead of grand themes like the Arctic ecosystem or tropical rainforest preservation, it emphasizes the need to restore nature to sustain familiar scenes such as a transparent beach loved by a surfing office worker and summer shade cherished by modern people.

On the 19th, a video related to artificial intelligence (AI) currently applied in our daily lives was also released. It discusses what kind of AI is truly needed by society, such as helping vulnerable groups and supporting quarantine personnel.

The WE_ING campaign videos have surpassed 2 million total views and received over 500 comments, generating significant public empathy. SK Telecom plans to release the 'WE_ING' campaign video on mobility soon.

Song Kwanghyun, Head of Digital Communication at SK Telecom, said, “We prepared the ‘WE_ING’ campaign and event to share SK Telecom’s unique ESG philosophy supporting customers’ sustainable daily lives. We will continue to strive to protect our customers’ precious daily lives through various ESG activities.”

This content was produced with the assistance of AI translation services.