Lotte Department Store Dongtan Branch Opens 2nd Location of High-End Living Select Shop 'The Conran Shop'

[Asia Economy Reporter Jo In-kyung] Lotte Department Store announced on the 22nd that it has opened the second branch of the high-end living select shop 'The Conran Shop' at its Dongtan store, which opened on the 20th.

The Dongtan store, Lotte Department Store's first new location in seven years, offers a differentiated complex cultural space aiming to be a 'Stayplex (Stay+Complex)' where customers want to stay. In particular, targeting customers who have become more interested in decorating their living spaces due to increased time spent at home during the COVID-19 pandemic, the store focuses on meeting the demand for premium living products.

The Conran Shop was founded by British interior designer Sir Terence Conran, and this is the second store in Korea following the Lotte Department Store Gangnam branch.

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