Lotte e-Commerce Signs Business Agreement with Hana Bank for Digital Innovation Project

Na Young-ho, CEO of Lotte Shopping e-Commerce Division (right), and Lee Ho-sung, Executive Vice President of Hana Bank Central Sales Group, signed a business agreement on the afternoon of the 19th at Hana Bank headquarters in Jung-gu, Seoul.

[Asia Economy Reporter Lim Chun-han] Lotte Shopping's e-commerce division, which operates Lotte On, announced on the 20th that it has signed a business agreement with Hana Bank to jointly promote digital innovation projects.

Through this business agreement, both companies plan to collaborate on ways to create synergy in their areas of expertise, including live broadcasts of financial products, big data-based joint marketing, development of partnership products, and online payment services.

Next month, Lotte On will explain various financial products of Hana Bank on its live broadcast channel, OnLive, and hold prize events for viewers.

A representative from Lotte e-commerce stated, “Through the business agreement with Hana Bank, we plan to pursue various cooperation measures that can create synergy in the distribution and financial sectors,” adding, “We expect to enhance customer convenience and provide diverse benefits as specialized companies in each business field join hands.”

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