Sesa·Sesa Living, 2021 Fall/Winter New Product Launch

Designs Matching Various Interior Concepts According to Consumer Preferences Catch Attention

The representative product for the FW season presented by Sesaliving, 'Maju'. Photo by Welcron

[Asia Economy Reporter Kim Heeyoon] Welcron's functional bedding brands SESA and SESA Living announced on the 17th that they have launched new products for this fall and winter season.

‘Maju,’ the representative product of the FW season introduced by SESA Living, creates a comfortable yet unique atmosphere by combining soft beige tones as the base with gray and subtle pink colors. It is the first time beige tones have been incorporated into the existing modern line's urban color scheme to evoke a seasonal feeling.

‘Atelier,’ which matches a soft floral pattern reminiscent of watercolor paintings with refreshing green tones, stands out for its calm and comfortable atmosphere. ‘Piano’ emphasizes restrained beauty with a white tone and adds a point with striped embroidery on the duvet wings, making it suitable for those seeking neat hotel-style bedding, according to SESA Living.

SESA presents a lineup under the concept of ‘Illuminating Modern,’ which maximizes the value of bedding as interior accessories by matching modern patterns with various colors.

The representative product of the SESA Illuminating Modern line, ‘Genzo,’ features a detailed houndstooth (a check pattern alternating light and dark colors) design combined with gray color, creating a clean and urban atmosphere. In particular, the black line wrapping around the product's edges adds a chic charm.

Shin Jeongjae, president of Welcron, said, “We plan to continue introducing differentiated products that apply Welcron’s high-density microfiber fabric ‘Wellosh’ with allergy-preventive functionality, adding stylish designs to satisfy interior value as well.”

Welcron will also hold a promotional event to celebrate the new product launch. Until the 31st, SESA Living dealerships will offer up to 50% discounts on event products, including the brand’s exclusive model Jung Haein collection. Customers who purchase event products at each dealership will receive gifts such as Jung Haein bromide posters and silk-touch duvet fillings.

This content was produced with the assistance of AI translation services.