Homeplus Conducts 'Children's Environmental Education' at 20 Seoul Daycare Centers and Care Centers

Training 100,000 'Greenfluencers' by 2025

[Asia Economy Reporter Jo In-kyung] Homeplus's social contribution foundation, e-Paran Foundation, announced on the 16th that it will designate August as the "Children's Environmental Education Month" and carry out a children's environmental education campaign. The purpose is to raise awareness of the importance of the environment and encourage children to practice environmental love.

This campaign is conducted in connection with the Gangseo Hope Sharing Welfare Foundation, targeting about 500 children at 20 daycare centers and local care centers located in Gangseo and Guro districts of Seoul.

The program allows children to watch videos on environmental themes to easily and enjoyably raise awareness about environmental protection. An "eco-friendly kit" was also prepared for children to directly participate in eco-friendly activities by growing carrots, kidney beans, lettuce, and more.

The company explained that the funds collected from the "Clean Dish" campaign held in June will be used for this children's environmental education. Previously, the Homeplus e-Paran Foundation, together with the National Assembly Secretariat, raised 10.76 million KRW in June by accumulating 500 KRW per person each time food was eaten cleanly without leftovers at Homeplus and the National Assembly cafeteria.

Meanwhile, Homeplus established the "ESG Committee" on the 5th and is accelerating the completion of its ESG management system. Going beyond existing social contribution activities, it plans to expand ESG management activities to all areas linked to the characteristics of the distribution industry, selecting the following as key focus areas for the next five years: ▲Green Packaging ▲Good Consumption ▲Education & Campaigns ▲Carbon Neutrality, Sharing, and Coexistence.

In particular, through the expansion of education and campaigns such as the "e-Paran Children's Environmental Drawing Contest" and "Homeplus Cultural Center" lectures, Homeplus aims to nurture 100,000 "Greenfluencers" by 2025.

Cho Hyun-gu, head of Homeplus's social contribution team, said, "It is Homeplus's social responsibility to raise awareness of the environment by encouraging children to participate in eco-friendly activities," adding, "In line with the policy to focus company-wide capabilities on ESG management, we will continue to expand environmental education and campaigns together with our customers."

This content was produced with the assistance of AI translation services.