'Round Ice' LG Ice Water Purifier Refrigerator, July Sales Volume Up Over 40% Compared to Previous Month
An LG Electronics model is introducing the craft ice, a cylindrical ice cube, of the LG Dios Ice Water Purifier Refrigerator Objet Collection. (Photo by LG Electronics)
View original image[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 16th that the LG Dios Ice Water Purifier Refrigerator Objet Collection has gained popularity as its sales volume last month increased by more than 40% compared to the previous month.
This product features a craft ice function that produces round-shaped ice and was first introduced overseas in countries such as the United States and Canada, where it gained great popularity. In April, it was launched as the first product to incorporate this feature in a domestic refrigerator. The craft ice of the LG Dios Ice Water Purifier Refrigerator Objet Collection is round ice approximately 50mm in diameter, designed to allow consumers to enjoy the luxurious ice typically used in hotel lounges and bars at home.
An LG Electronics official explained, "This product accounted for more than half of LG Electronics' ice water purifier refrigerator sales last month, demonstrating its popularity."
The LG Dios Ice Water Purifier Refrigerator Objet Collection is equipped with an upgraded 3-stage safe water filter and a UV nano function that automatically sterilizes the water outlet 99.99% periodically using UV LED. Additionally, if customers subscribe to the Care Solution service, a Care Solution manager visits every three months to replace the filter and professionally manage the internal pipes through which water flows by sterilizing them at high temperatures.
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Yoon Kyung-seok, Vice President and Head of the Kitchen Appliance Division at the H&A Business Division, stated, "We will ensure that more customers can experience the differentiated value of the round ice and Objet Collection design, which can only be experienced with LG Electronics' premium refrigerators."
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