[Weekly SMEs] Essa·Komex Industry·Ableu

Essa X Ottogi Collaboration Teaser Video Image. [Photo by Essa]

[Asia Economy Reporter Kim Jong-hwa] Premium sofa brand ESSA is collaborating with Ottogi, and Comex Industrial Co., Ltd., a kitchenware company with 50 years of tradition, has released the 'Neobox Folding 560,' a steady seller Neobox with an added folding function for compact storage.

Ablue has launched the new 'Curble Chair Grand,' an upgraded version of the Curble Chair popular as the 'Son Yeon-jae chair,' and premium coffee machine brand Jura is holding a smart summer discount event for the vacation season.

Premium Sofa Brand ESSA Collaborates with Ottogi

Premium sofa brand ESSA is collaborating with Ottogi. ESSA Sofa announced that it expanded the meaning of its new slogan 'VIVID REST,' which means a joyful anticipation of rest, to offer fun and delicious relaxation through collaboration with Ottogi.

Inspired by the colors and the toppogi-shaped objects from 'Roly poly cotto,' a space Ottogi prepared to meet consumers, ESSA expressed these through sofas and cushions.

ESSA Sofa plans to unveil on the 18th four collaboration products that include a sofa design irregularly shaped like the toppogi 'figure 8' matching Ottogi's brand concept and goods using ESSA fabric in the toppogi shape. The collaboration products consist of the Roly poly lounge-type cashmere fabric sofa, Roly poly beanbag rib fabric sofa, Roly poly cashmere fabric cushion, and Roly poly rib fabric pouf.

The collaboration products will be available at ESSA's Namyangju and Yangsan direct stores, ESSA's official online mall, and Ottogi's Roly poly cotto.

An ESSA Sofa representative said, "As the importance of rest has grown due to the prolonged COVID-19 pandemic, we hope people can enjoy a delicious rest full of joyful anticipation. We have prepared various promotions on the launch day, so we ask for much interest and anticipation."

Komex Industry, Neobox Folding 560.
Photo by Komex

Comex Industrial Launches New Storage Box 'Neobox Folding 560'

Comex Industrial Co., Ltd., a kitchenware company with 50 years of tradition, has launched the 'Neobox Folding 560,' a new product with a folding function added to the steady seller Neobox for compact storage.

The Comex Neobox Folding 560 is a new product of the Neobox, known as the national storage box with excellent durability, available in 11 sizes ranging from 3ℓ to 60ℓ. Following the under-bed style Neobox 270 released in 2019, the Neobox Folding 560 adds a folding function, allowing easy folding and storage when not in use.

The Neobox Folding 560 retains the strong durability characteristic of Neobox, featuring a sturdy horizontal and vertical frame design that safely stores heavy contents. Unlike general folding boxes without lids or with covers, it is equipped with a robust locking mechanism. It does not open even when tilted or overturned, ensuring stable portability.

Made from non-toxic materials, it is safe for storing household items used by the whole family, including children's toys. It also has a name tag for noting storage dates or contents, making it more convenient to use. The Neobox Folding 560 can be purchased through Comex's offline sales channels and the official online shopping mall, Comex Mall.

A Comex representative said, "We plan to continue developing new products that maximize consumer convenience, such as the Neobox 270 with an under-bed style that fits in narrow spaces and the Neobox Folding 560 with folding and double-sided opening functions that maximize space efficiency. Please look forward to them."

Curble Chair Grand.
Photo by Ableu

Ablue Launches 'Curble Chair Grand' Reflecting 8 Million Sales Data

Ablue announced the launch of the new 'Curble Chair Grand,' an upgraded version of the Curble Chair, which has gained great popularity as the 'Son Yeon-jae chair.' Since its release in 2018, the Curble Chair has been highly loved as a 'support chair for correct posture' and an 'essential item for remote work.'

The newly introduced Curble Chair Grand features product development reflecting the vast review data from over 8 million Curble Chair sales. While maintaining the core DNA of the Curble Chair's lever principle, it has been upgraded to a full-change level by enhancing functions and design.

The Curble Chair Grand splits the backrest left and right to effectively distribute body pressure and applies a wave-patterned support for more stable and powerful support. A detachable Curble leg is added to the bottom surface, allowing users to adjust the rocking according to their habits.

Size changes are also notable. The height and width have been expanded to fit Korean body types and sitting habits, and the cushion thickness has been increased by 33% compared to the previous model, providing greater stability when seated. To commemorate the launch of the Curble Chair Grand, Ablue is holding a free upgrade event. Customers who purchase by the 20th through Ablue's website and Naver's official smart store will receive the Curble Chair Grand at the price of the existing product.

An Ablue representative said, "The Curble Chair Grand actively reflects vast data obtained from actual customers in the product design to improve functionality and convenience. We will continue to introduce products that help the entire nation develop good habits."

This content was produced with the assistance of AI translation services.