Golden Bear Launches Collaborative Product with Kwangdong Pharmaceutical's Hovenia Dulcis Tea
'Golden Bear x Kwangdong Pharmaceutical Hovenia Dulcis Tea' Collaboration Product 'Trucker Cap' (Photo by Kolon Fnc)
View original image[Asia Economy Reporter Seungjin Lee] The golf wear brand "Golden Bear," operated by Kolon Industries FnC division, announced on the 13th that it will collaborate with Kwangdong Pharmaceutical's hangover relief drink, Hovenia dulcis tea, to present a special product.
This collaboration is based on the concept of "relieving frustrating thirst from tired daily life to rounding," cleverly expressed using the emblems of Golden Bear and Kwangdong Pharmaceutical's Hovenia dulcis tea.
The "Golden Bear x Kwangdong Pharmaceutical Hovenia dulcis tea" collaboration products will be released in four types: bottle wappen sweatshirt, character wappen sweatshirt, trucker cap, and ball marker.
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The "Golden Bear x Kwangdong Pharmaceutical Hovenia dulcis tea" products will be pre-sold through the fashion platform Musinsa and will be available from the 27th through the official online mall, Kolon Mall. On the 17th, they will also be featured on the shopping live entertainment channel "Betuman," hosted by broadcaster Haha. Additionally, customers will receive a Kwangdong Pharmaceutical Hovenia dulcis tea coupon (one per product) that can be exchanged at convenience stores, and more details can be found on the website.
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