GS My Shop launches Next Foodicon 1st batch product 'Masitjeoyeom Dosirak'

Itmaple 'Delicious Collagen-rich Diet Lunchbox'.

[Asia Economy Reporter Yuri Kim] A product developed through GS Retail's food startup nurturing program 'Next Foodicon' is entering the T-commerce channel.

GS My Shop, GS Retail's T-commerce channel, will launch Itmaple's 'Delicious Low-Sodium Collagen Diet Lunchbox' (9 types · selling price 74,900 KRW) for the first time from 1:06 PM on the 12th.

The newly introduced 'Delicious Low-Sodium Collagen Diet Lunchbox' is a product finally developed after going through GS Retail's 'Next Foodicon' program nurturing process and test sales. It was created reflecting customer demands who want to take vitamins, minerals, and collagen while dieting in the summer.

To help customers maintain a healthy diet with nutritionally balanced lunchboxes, a total of 9 types of lunchboxes and 14 packs are proposed as a 2-week program. All lunchboxes, such as 'Konjac Brown Rice Vegetable Nutritious Rice and Mustard Steamed Chicken Breast,' were developed to be under 350 kcal and each contains 345 mg of low-molecular fish collagen.

Itmaple, which developed the 'Delicious Low-Sodium Collagen Diet Lunchbox,' is a startup that made low-sodium lunchboxes for kidney disease patients. Itmaple participated as the first cohort of 'Next Foodicon' and began testing and developing products for general customers, and after discussions with the responsible MD, released a new product reflecting diet demand.

Manager Sojung Park, in charge of GS Retail Next Foodicon, said, "It is even more meaningful as the first large-scale distribution case where a product from a startup nurtured by the Next Foodicon program has entered a broadcasting channel," adding, "Going through the rigorous home shopping review and QA process became an opportunity for the startup to scale up, and we were able to present products that meet high-quality standards to customers."

Meanwhile, 'Next Foodicon' is a project where GS Retail and startups with promising ideas jointly develop new products in the food sector, which has undergone significant changes due to the spread of COVID-19, the increase of single-person households, and dual-income couples.

In the first cohort of 'Foodicon,' a total of five startups were selected, receiving up to 20 million KRW in business support funds per team and 12 weeks of mentoring. GS Retail's new business managers and MDs supported the entire process from product planning to distribution. Benefits also include the opportunity to sell developed products through GS Retail's distribution channels such as GS25, GS Shop, GS Fresh Mall, and GS The Fresh.

This content was produced with the assistance of AI translation services.