Daejeon City Launches 'Specialized Support' to Revitalize Non-Establishment Alley Markets

[Asia Economy (Daejeon) Reporter Jeong Il-woong] Daejeon City is launching specialized support for local alleyway commercial districts. Considering the relatively low interest and support compared to traditional markets, the city decided to promote specialized support to help revitalize these commercial areas.

On the 12th, the city announced that it has finalized the selection of four sites for this year’s ‘Alleyway Commercial District Revitalization Contest Project’ and will invest 1.4 billion KRW to support the recovery of the depressed alleyway commercial districts.

The purpose of alleyway commercial district revitalization is to nurture commercial areas through specialized support for stores outside the formal system that fall into government support blind spots. This project is the city’s first contest project this year and will be implemented with matching funds from the city and district governments.

Earlier, after conducting a contest targeting five autonomous districts from May 31 to June 18 and undergoing expert evaluation, the following were selected as the final project sites: ▲Yongun-dong Daejeon University Road Shopping District in Dong-gu ▲Wolpyeong 1-dong Shopping District in Seo-gu ▲Daedeok Technovalley Shopping District in Gwanpyeong-dong, Yuseong-gu ▲Happy Village Eungubi Shopping District in Noeun 1-dong, Yuseong-gu.

The selected shopping districts will establish a self-sustaining commercial base through unique brand development for improving business environments, online marketing support projects and consulting, and infrastructure expansion such as alleyway improvements and installation of sculptures.

For example, the city will promote a commercial district specialization project themed around ‘light’ in the Daejeon University Road Shopping District in Dong-gu, including shadow lighting, flame lighting, and Illumiatri installations around University Road and Yongsugol Park.

Additionally, the Wolpyeong 1-dong Merchants’ Association in Seo-gu will carry out an environment improvement project by installing stamp road pavement with distinctive designs and trick art in the alleyway commercial district around the former Daejeon Off-Track Betting Site. The Daedeok Technovalley Shopping District in Gwanpyeong-dong, Yuseong-gu, will proceed with unique brand and design development for the alleyway commercial district and a proposal street creation project to attract foot traffic.

In the Eungubi Shopping District on Noeun 1-dong Eungubi-seoro, landscape lighting such as string lights connecting the cafe street and Ssamsi Park, as well as photo zones, will be installed.

Ko Hyun-deok, Director of the City’s Job and Economy Bureau, said, “We will make sure that the contest project serves as a stepping stone to revitalize the shrinking alleyway commercial districts,” adding, “The city will continue to discover and promote projects to strengthen the competitiveness of small business owners in alleyway commercial districts.”

This content was produced with the assistance of AI translation services.