Jeonbuk Province Opens Applications for Excellent Livestock Product Brand Certification

[Jeonju=Asia Economy Honam Reporting Headquarters Reporter Kim Han-ho] Jeonbuk Province is accepting applications for excellent livestock product brand certification, selected by the Consumer Citizens' Coalition, for livestock product production brand management entities such as Korean beef (Hanwoo) and Korean pork (Handon) until August 16.

The applicants must be brand management entities producing Hanwoo, Handon, or broilers, registered trademarks with the Korean Intellectual Property Office, operate at a scale of five or more farms, and use HACCP-applied processing plants.

Additionally, the annual brand shipment volume must be at least 1,000 heads for Hanwoo, 20,000 heads for pigs, and 1 million heads for broilers. The entity must have no residue violation records in the past year and operate brand management regulations such as consumer protection rules.

The certification process involves the brand management entity applying for certification to Jeonbuk Province. The province then recommends the applying brand management entities to the Consumer Citizens' Coalition. An authentication committee composed of experts in the livestock field, including consumer groups, distributors, producer groups, livestock-related organizations, and academia, conducts document screening and on-site evaluations, selecting the certified entities by the end of November.

The certification period for the selected entities this time is one year, from January to December 2022.

Certified companies will receive a certificate and special privileges to participate in the livestock product brand competition. Jeonbuk Province plans to provide incentives when promoting support projects to revitalize livestock product brands.

Jeonju=Honam Reporting Headquarters Reporter Kim Han-ho stonepeak@asiae.co.kr

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