"Sold Out with 5 Units per Minute"… Simmons Topper Achieves 200 Million KRW Sales in 1 Hour

Online-Only Product 'N32 Topper Mattress'
Sold Out All 290 Units on Naver Shopping Live

[Asia Economy Reporter Kim Bo-kyung] Simmons' 'N32 Topper Mattress' achieved a complete sell-out during the Naver Shopping Live broadcast on the 8th, generating sales exceeding 200 million KRW.

Simmons Bed announced on the 11th that during the one-hour Naver Shopping Live session starting at 8 PM that day, all 290 toppers were sold, resulting in sales exceeding 200 million KRW. This equates to selling 5 units per minute.

The N32 Topper Mattress is an online-exclusive product available in two sizes: Super Single (SS) and Queen (QE), priced at 680,000 KRW and 880,000 KRW respectively. Since its launch in February, it has recorded a sales increase of over 700% within just one month and has continued to show steady growth.

A Simmons representative analyzed, "The complete sell-out was driven by the excellent product quality of the N32 Topper Mattress, which inherits Simmons' unique technology, and the clear trend of contactless shopping amid the prolonged COVID-19 pandemic."

The N32 Topper Mattress incorporates Simmons Bed's proprietary 'Layering' technology. This technology delicately combines over 50 types of premium internal materials based on subtle differences in density, strength, properties, and texture, allowing customers to experience Simmons Bed's unique comfort even in a topper.

The cover sponge uses natural plant-based materials extracted from soybeans, and the outer surface is made with linen jacquard fabric to enhance elasticity and breathability. It has also obtained two safety certifications: the Ministry of Environment's national eco-friendly certification and radon safety product certification.

This content was produced with the assistance of AI translation services.