BC Card Signs Strategic MOU with Emart24 and Nielsen Company Korea

Providing Customized Company-Specific Data Combining Consumption, Sales, and Product Classification Data

On the afternoon of the 10th, BC Card signed a Memorandum of Understanding (MOU) for financial distribution data cooperation with Emart24 and Nielsen Company Korea at the BC Card headquarters located in Jung-gu, Seoul. Choi Won-seok, President of BC Card (far right), Kim Jang-wook, CEO of Emart24 (first from the left), and Choi Kyung-hee, CEO of Nielsen Company Korea (center), are posing for a commemorative photo after signing the MOU.

[Asia Economy Reporter Ki Ha-young] BC Card is helping companies create new business revenue models through a strategic business agreement (MOU) for financial and distribution data cooperation.

On the 11th, BC Card announced that it signed a business agreement (MOU) for the development of new business models by combining consumption, sales, and product classification data jointly with Emart24 and Nielsen Company Korea at its headquarters in Euljiro, Jung-gu, Seoul. The signing ceremony held the previous day was attended by Choi Won-seok, President of BC Card, Kim Jang-wook, CEO of Emart24, and Choi Kyung-hee, CEO of Nielsen Company Korea.

Through this business agreement, the three companies have taken a step further from combining existing financial (consumption) and distribution (sales) data by adding product classification data, laying the foundation for "company-specific customized data provision" in the era of hyper-personalization.

Previously, manufacturers could only know the sales volume and market share by convenience store for each product, but by combining consumption data, they can now understand customer purchase information. Through this pseudonymized combined information, companies are expected to benefit from expanding customer touchpoints by segmenting target customer groups by region, age, and time, from product sales strategies to strengthening sales capabilities and developing new products.

Byun Hyung-kyun, Head of AI Big Data Division (Executive Director) at BC Card, said, "We can now understand product information that did not exist in the existing consumption data, allowing us to grasp the needs of consumers regarding products," and added, "We will actively support many companies to utilize big data in establishing marketing strategies."

This content was produced with the assistance of AI translation services.