Logo of the General Insurance Association

Logo of the General Insurance Association

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[Asia Economy Reporter Oh Hyung-gil] A total of 2,373 'Blue Ribbon' consultants, awarded to top planners in the non-life insurance industry who have no violations of recruitment order or incomplete sales, have been selected.


On the 1st, the Korea Non-Life Insurance Association announced that exclusive recruiters with outstanding sales performance and sound recruitment practices were selected based on strict criteria. The number of people selected as Blue Ribbon consultants this year increased by 371 compared to 2,002 last year.


To receive Blue Ribbon certification, one must be an excellent certified recruiter for five consecutive years, achieve a contract retention rate of 95% at the 13th installment and 90% or higher at the 25th installment, and record a total of 1,500 contracts, including more than 300 long-term insurance contracts.


The youngest awardee this year was 34 years old, and the oldest was 79 years old; 855 were men and 1,518 were women. In particular, Meritz Fire & Marine Insurance's Eom Jang-sik and Hyundai Marine & Fire Insurance's Lee Deok-ja consultants have been selected as Blue Ribbon recipients for 11 consecutive years since 2011.


The Non-Life Insurance Association plans to promote activities to support the sales activities of Blue Ribbon consultants and enhance the external credibility of the certification system.



An association official said, "To allow insurance consumers to verify Blue Ribbon certified individuals, information on certified persons will be disclosed on the Blue Ribbon website, and digital certificates will be provided to the certified individuals," adding, "Blue Ribbon commemorative plaques and badges will be awarded to boost pride and can be used during insurance sales."


This content was produced with the assistance of AI translation services.

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