"Get Workout Coaching on LG TV" LG Electronics Launches 'LG Fitness' Service
The model is stretching while watching a fitness video on the LG Fitness Application (app). (Photo by LG Electronics)
View original image[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 1st that it has launched the 'LG Fitness' service for LG TV customers using its proprietary software platform webOS. It is a home fitness service that allows users to receive coaching from fitness experts at home through their LG TV.
Customers can download and use the LG Fitness application (app) from the LG Content Store on the TV home screen. LG Fitness is available on this year's new models as well as LG TVs released last year (models equipped with webOS 5.0/6.0).
LG Electronics collaborated with Kakao VX, a sports service specialist company, to jointly produce over 60 fitness contents. These contents include beginner-level bodyweight exercise videos that can be easily done at home, such as strength training, yoga, and Pilates. LG Fitness offers not only LG Electronics' own content but also a variety of content created by fitness specialist creators. Customers can choose the type and difficulty of exercises they want from content provided by fitness specialist YouTube creators partnered with LG Electronics.
LG Electronics plans to add various features within this year, including ▲notifications for preferred content and exercise time ▲AI-based personalized exercise recommendations ▲a function that allows users to connect a USB camera to the TV and compare the video with their own image on one screen. The updated dashboard feature will also allow users to check exercise time and records, calories burned, and goal achievement rates.
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Through partnerships with various professional fitness content service apps, LG Electronics plans to continuously improve both the quantity and quality of content, including advanced equipment exercises for experienced users, while also enhancing customer convenience. Jung Seonghyun, Head of HE Service Planning and Operations at LG Electronics, said, "Unlike in the past, TVs are evolving into devices where customers actively consume content," adding, "We will continue to provide differentiated services that consider customer preferences."
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