Abundant Summer Product Shopping Opportunities to Beat the Heat in E-commerce

Wemakeprice, 'Wemakepriceday' for Three Days from 1st to 3rd
Coupang, 'Essential Home Appliances Super Sale' on 1st

[Asia Economy Reporter Kim Cheol-hyun] As the heatwave continues day after day, e-commerce companies are preparing special events to cool down the midsummer heat. With the resurgence of COVID-19 leading to an increase in 'homebodies' and the spread of non-face-to-face consumption trends, this is an opportunity for consumers to enjoy summer shopping more reasonably at home.

Wemakeprice (WEMAKEPRICE) is holding 'Wemakeprice Day' for three days from the 1st to the 3rd, offering summer season products at special prices. First, Wemakeprice Day Time Deals will be held six times a day during the event period. Each time, five products selected by the merchandise planner (MD) will be revealed, totaling 90 products over three days. The main products consist of summer season home appliances and food items.

Summer fashion and accessories products will also be offered at special prices. A brand hall featuring 16 popular brands preferred by Wemakeprice users will be operated. Participants include LG Household & Health Care, CJ CheilJedang, Yuhan-Kimberly, Adidas, and Amorepacific. In particular, the LG Household & Health Care brand hall will offer products discounted up to 40%. Free membership 'VIP Club' members can download exclusive VIP coupons for the event during Wemakeprice Day. Two 1,000 KRW discount coupons are provided daily on a first-come, first-served limited basis.

Coupang is conducting a ‘Essential Home Appliances Super Sale’ offering essential home appliances frequently sought by customers during summer at discounted prices. This event, running until the 1st, gathers small essential home appliances considered necessities in daily life, such as vacuum cleaners, hair dryers, electric shavers, and irons, all in one place. WOW members can purchase popular home appliances at even lower prices. Nine popular home appliances were offered at special discounted prices for a limited time, and the ‘Discounted Products Collection’ corner provided instant discounts without the need for separate coupon issuance.

Coupang has categorized products by theme to help customers find desired items easily and conveniently. In the ‘TOP Popular Search Terms’ corner, customers can search for frequently sought products for summer, such as cordless vacuum cleaners and hair straighteners, by keyword. Additionally, products are categorized by themes such as beauty appliances for vacation preparation, essential home appliances for single-person households, and health items for oneself, enhancing shopping convenience. The brand hall, which gathers representative products by brand, allows easy purchase of popular domestic and international brands like Braun, Oral-B, Shinil, and Cuckoo.

An e-commerce industry official said, "As time spent at home increases due to COVID-19 and the heatwave, demand for summer products is steadily rising," adding, "It is an opportunity to purchase popular products that customers have been eyeing at affordable prices."

This content was produced with the assistance of AI translation services.