Metaverse-Driven Son Byung-hwan... NongHyup Financial Holds Town Hall Meeting in Virtual Space

Son Byung-hwan, Chairman of NH Nonghyup Financial Group, is presiding over this video conference at the 3rd 'Nonghyup Financial DT Promotion Supreme Council' of 2021, held on the 27th at the Nonghyup Financial headquarters meeting room located in Jung-gu, Seoul.

[Asia Economy Reporter Kiho Sung] Sohn Byung-hwan, Chairman of NH Nonghyup Financial Group, held a town hall meeting using the metaverse (3D virtual world) to communicate openly with MZ generation (20s and 30s) employees of affiliated companies. This event was reportedly proposed abruptly by Chairman Sohn after it became difficult to hold the originally planned outstanding employee awards ceremony normally due to the resurgence of COVID-19.

According to Nonghyup Financial on the 28th, the town hall meeting held the previous day was conducted on the metaverse platform 'Zepeto' and also served as an awards ceremony for outstanding employees promoting digital transformation (DT) in affiliated companies.

This event reflected Chairman Sohn’s strong desire to directly communicate with frontline employees even in a virtual space, as there was insufficient time for communication due to COVID-19. It also embodied the intention to have Nonghyup Financial Group employees experience the metaverse, one of the most notable issues in the market recently, to root digital transformation as a company-wide corporate culture.

On that day, Chairman Sohn encouraged affiliated company employees who worked hard on DT promotion in the first half of the year and had an open and candid communication session. Employees reportedly asked Chairman Sohn questions they had been curious about and enjoyed taking selfies with his avatar.

Chairman Sohn said, "Digital transformation is an unavoidable task for our survival," and urged affiliated companies to "create a corporate culture where not only the digital department but all departments and all members of Nonghyup Financial participate in DT promotion."

This content was produced with the assistance of AI translation services.