Samsung Electronics, Air Conditioner Sales Double Amid Record-Breaking Heatwave

At the Samsung Electro-Mechanics Suwon Center logistics warehouse located in Yeongtong-gu, Suwon-si, Gyeonggi-do, staff members are loading Samsung's 'Bespoke Wind-Free Air Conditioner' onto vehicles for delivery. Photo by Samsung Electronics

[Asia Economy Reporter Woo Su-yeon] With the recent heatwave exceeding 30 degrees Celsius continuing and record-high temperatures forecasted for this summer, Samsung Electronics' domestic air conditioner sales have surged significantly.

On the 23rd, Samsung Electronics announced that domestic air conditioner sales from July 1 to 22 this year more than doubled compared to the same period last year. In particular, the top-tier product, the 'Bespoke Wind-Free Air Conditioner Gallery,' saw sales increase by over 95% compared to July last year.

This product is popular among consumers not only for its powerful cooling performance but also for its furniture-like design without air vents. It has also received positive reviews for its excellent energy efficiency and the easy-care function that simplifies hygiene management, distinguishing it from competitors.

Samsung Electronics is currently running the 'Hot Summer Festival' until the 31st of this month, offering abundant benefits to consumers who purchase Samsung air conditioners. When purchasing popular products such as the Bespoke Wind-Free Gallery and Bespoke Wind-Free Classic, customers can receive benefits worth up to 300,000 KRW.

Additionally, if customers purchase both a stand-type air conditioner and the window-type air conditioner Window Fit together, they can receive an additional discount worth up to 100,000 KRW along with free installation of the window-type air conditioner.

This content was produced with the assistance of AI translation services.