Lotte Department Store's Marvel Avengers Station Gains Popularity

Lotte Department Store opened the Marvel Avengers Station at Gimpo Airport branch last April.

[Asia Economy Reporter Lim Chun-han] As the Marvel movie 'Black Widow' emerges as the top-grossing film in theaters this year, Lotte Department Store is also seeing an increase in visitors to the 'Marvel Avengers Station' opened last April at Gimpo Airport Branch.

The Marvel Avengers Station is a global exhibition held in more than 20 cities worldwide, based on the strong fandom of the movie 'Avengers.' Spanning a massive 2,190㎡ (663 pyeong), it showcases large-scale figures of Avengers heroes such as Black Widow, Iron Man, and Captain America in their movie costumes. Visitors can also become agents of the Avengers Station themselves and experience training processes firsthand. Unlike traditional exhibitions that are only viewed, this interactive experience is highly popular among families with children and the MZ generation (Millennials + Generation Z).

Lotte Department Store offers customers unique attractions through various experiential contents during summer vacation and holiday periods. A prime example is the large-scale media art exhibition hall 'Ground Seesaw Myeongdong,' which opened last month at the Lotte Department Store Main Branch. The first exhibition, 'Blue Room,' was created in collaboration with Habitant, one of Korea's top creative studios. With the concept of a journey to awakening, the exhibition space is filled with intense blue light. Visitors can freely explore the space without designated pathways, against the backdrop of over 70 large projectors reaching up to 6 meters in height. It has become a popular spot for photo verification among the MZ generation, with over 90% of the exhibition's maximum capacity attending on weekends.

This content was produced with the assistance of AI translation services.