OLED Featured at Bulgari Exhibition... LG Electronics Installs 100 Displays

The OLED video wall installed at the entrance of the exhibition hall by connecting 20 OLED signages in a row at the 'Bvlgari Color' exhibition hosted by the luxury jewelry brand Bvlgari. (Photo by LG Electronics)

An OLED sculpture made by attaching 16 OLED flexible signage units in a wave shape at the 'Bvlgari Color' exhibition hosted by the luxury jewelry brand Bvlgari. (Photo by LG Electronics)

[Asia Economy Reporter Jeong Hyunjin] LG Electronics announced on the 20th that it will install over 100 OLED displays and carry out an OLED art project at the 'Bvlgari Color' exhibition hosted by the luxury jewelry brand Bvlgari at the Hangaram Design Museum in Seoul Arts Center, in collaboration with LG Display.

LG Electronics installed OLED signage, OLED flexible signage, and transparent OLED displays in the OLED exhibition zone. At the entrance of the exhibition hall, two OLED sculptures welcome visitors. One is a wave-shaped installation made by connecting 16 OLED flexible signage units, and the other is a large video wall created by attaching 20 OLED signage units.

Visitors can also enjoy Bvlgari's unique and creative style and colors through OLED flexible signage and transparent OLED displays inside the exhibition hall, LG Electronics introduced.

LG Electronics also presents media art created with OLED displays. They collaborated with domestic artists such as calligrapher Kim Jongwon, who sublimates brush strokes into modern art, and visual artist Pakki, famous for boldly expressing vivid colors.

An OLED media art installation created in collaboration with domestic artists inside the exhibition space of the 'Bvlgari Colors' exhibition hosted by the luxury jewelry brand Bvlgari. (Photo by LG Electronics)

An LG Electronics official said, "We plan to expand collaboration in the art field to highlight the strengths of self-emissive OLED and solidify our brand leadership as 'OLED TV that inspires art and is preferred by artists,'" adding, "We expect this exhibition to naturally showcase the unique advantages of OLED, which are clearly differentiated from other displays in terms of picture quality and design."

The Bvlgari Color exhibition will be held for the first time in the world in Korea. Reflecting the brand's values of viewing jewelry as a work of art, the exhibition will present Bvlgari's representative collections combined with works by famous artists to visitors. The exhibition runs from today until September 15.

Park Hyungse, head of LG Electronics' HE Business Division, said, "Through art projects led by innovative technology and differentiated design, LG OLED TV will establish itself not only as the 'best TV' but also as the 'TV admired by everyone.'"

This content was produced with the assistance of AI translation services.