WEMAKEPRICE 'GatSinseon', 5060 Shopping Amount Increases 2.4 Times ↑

Overall Sales Increase by 96% with Quality Tailored to Customer Expectations

[Asia Economy Reporter Kim Cheol-hyun] Wemakeprice's fresh food service 'Godsinseon' is receiving favorable reviews among the '5060' generation by taking responsibility not only for fast delivery but also for product quality and freshness. Based on the response from the consumer generation that meticulously evaluates quality, sales are also rapidly increasing.

Wemakeprice announced on the 15th that an analysis of Godsinseon purchase data over the past three months showed that shopping amounts by users aged 50 to 60 increased 2.4 times (138%) compared to the first three months after the service launch. This growth rate is more than 1.8 times higher than the 74% increase among the 30 to 40 age group during the same period.

Godsinseon was launched in October last year with the goal of offering fresh food that can be trusted and purchased online. Product planners (MDs) who are experts in fresh food select products directly on-site and minimize complex distribution processes to guarantee taste and quality. Currently, more than 2,000 products are offered, including agricultural and marine products, meat, and fresh fruits and vegetables.

Based on this, it is explained that the service is meeting the high standards of the 5060 generation, who particularly value freshness and quality in food. A Wemakeprice official said, "Fresh food cannot satisfy the discerning 5060 consumers with just fast delivery," adding, "Godsinseon provides consumers with good food selected carefully by MDs according to strict standards."

The 100% refund policy has also become a reason consumers trust and purchase Godsinseon. Wemakeprice implements a 100% refund policy without any reason or delivery fee burden for customers dissatisfied with the quality of Godsinseon products. The return rate is only 0.011%. The repurchase rate of customers who bought Godsinseon products recently surpassed 49.6%.

Thanks to this, Godsinseon has been showing a steady growth curve since its launch in October last year. The order amount over the past three months increased by 96% compared to the first three months of the service. Kim Beom-seok, Wemakeprice Fresh Food Team Leader, said, "Even users in their 50s and 60s who believe fresh food must be visually checked before purchase gain trust in online fresh food once they try Godsinseon products," adding, "We will carefully check quality on behalf of users and introduce only trustworthy fresh food."

This content was produced with the assistance of AI translation services.