'Even the Bank President as an Avatar'... Hana Bank Opens the First Metaverse Training Center Among Commercial Banks

Virtual Space 'Hana Global Campus' Led by New Employees Opens
First Metaverse Training Center by a Commercial Bank

Park Sung-ho, CEO of Hana Bank (second from the left, character Raul), is taking a selfie with new employees at the 'Hana Global Campus' in the metaverse.

[Asia Economy Reporter Kiho Sung] Hana Bank has implemented the 'Hana Global Campus' in the virtual world using the metaverse-exclusive platform 'Zepeto'.

According to Hana Bank on the 13th, the newly constructed 'Hana Global Campus' in the virtual world is the first metaverse space unveiled by Hana Financial Group. It vividly replicates the structure and exterior of the actual training center opened in May 2019 in Cheongna, Incheon, providing an experience as if visiting the real-world training center.

In particular, this metaverse training center is meaningful because it was ideated and created primarily by this year's new Hana Bank employees. New employees, who only received online training due to the COVID-19 situation and had never visited the training center, completed another 'Hana Global Campus' with the MZ generation's challenge of "If we cannot visit, let's create and experience it ourselves."

The event held the day before was attended by Hana Bank President Seongho Park as the avatar character 'Raul' within Zepeto, and proceeded in the order of ▲Hana Global Campus tour ▲Grand opening commemorative photo ▲New employee buddy activity completion ceremony. During the event, new employees guided Raul through the spaces they personally designed and created, taking commemorative photos as well as selfies together.

Lee Eunjae, manager of the Jamsil Station Financial Center branch and representative of the new employees who introduced the 'Hana Global Campus' within the metaverse space, said, “It is surprising and gratifying that the idea we planned to positively overcome the given environment of COVID-19 has become the first metaverse training center among commercial banks,” adding, “We will continue to practice Hana Bank’s new challenges with the young perspective of the MZ generation together with our peers.”

President Park stated, “Hana Global Campus is an excellent example demonstrating Hana Bank’s spirit of challenge and innovation,” and added, “I ask for the support of the surrounding MZ generation voices so that new attempts and challenges like this can continue everywhere, and I request many employees and customers to visit and experience the campus.”

This content was produced with the assistance of AI translation services.